When movies want to market themselves we have the usual tactics. Cinemas are sent posters, flyer's even movie ticket to use for advance screenings of their movie. The studios spend money on a hot trailer that they hope will make the audience stand up and take notice. But is this still working? With so many movies coming to a cinema near you every week, (we are talking about 4 new ones every week) how are the big studios supposed to stand a chance and make their movie a huge box office achievement? Sure you could add 3D and charge more money and therefore try and increase profit, but a few studios are taking it to the next level. It all started last year when people were treated (if they got in early) to sit down in a cinema and watch the first snippets of James Cameron's Avatar. They were shown what this hyped up new James Cameron movie was all about. And we know the final result of that movie. It became the biggest movie of all time. But Disney has decided to give it a try by showing 20 minutes of their huge new holiday movie, "Tron Legacy." They are giving away tickets to actually sit in a cinema and watch the first 20 minutes of the movie. The movie will not hit screens until December, but will this taste make people want to see the rest of the movie, or will it do the opposite and turn off moviegoers from seeing the film? I for one would have a huge problem with watching 20 minutes of the movie and not seeing the end. I mean if its good then I have to wait another two months to see the finished product and I know I wouldn't be the only one (trust me I really want to see Tron Legacy, the movie looks kick ass). But hey it might just do the movie a huge favour and generate positive reviews making people rush to see it in December. Whichever way this may be the newest tactic to get your buck when those big blockbusters hit our screens every year. Tron Legacy open December 16 (Australia).
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